Publisher

Executive Summary

TRADEWIND Co. has been incorporated to be one of the leading regional providers of essential information and support to finance professionals. In its current form, TRADEWIND was founded in Dubai International Financial Center (DIFC), The Dubai International Financial Centre (DIFC) is an onshore capital market designated as a financial free zone designed to create a unique financial services cluster economy for wealth creation initiatives. It is established as part of the larger vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum and the Government of Dubai to create an environment for growth, progress and economic development in the UAE and the wider region. Integrity, transparency and efficiency are the guiding principles of the DIFC.

There are six primary sectors of focus within the DIFC: Banking Services (Investment Banking, Corporate Banking & Private Banking); Capital Markets (Equity Debt Instruments, Derivatives & Commodity Trading); Financial and non-financial Asset Management & Fund Registration (Fund Registration, Fund Administration & Fund Management); Reinsurance; Islamic Finance and Back Office Operations.

TRADEWIND is a well established and trusted name in the financial publishing. Our customers include CFOs, executive and senior VPs of finance, treasurers, controllers and other senior-level positions in organizations - both public and private and non-profit - of all sizes, in all industries, in the GCC countries, North Africa. This is not only because we can supply all of the leading-edge information, tools and knowledge resources needed by professionals - as individual products and services or integrated, seamless solutions. It is also because of the high caliber of our people and the culture of service and professionalism within which they all operate.

TRADEWIND has a strong presence throughout the MIDDLE EAST:

TRADEWIND products and services are delivered in a variety of formats, such as magazines, loose-leafs, CD-ROMs and newsletters, most come with updating services and business support help lines.
We are focused on keeping our customers in touch with their changing obligations and helping them to succeed in their competitive environments. Online delivery of information and services continues to grow rapidly and we are positioned at the leading edge of developments in this area. We bring together information, tools and services to make it easy for our customers to find what they need in one location and to help them manage their practices or businesses as efficiently as possible.

Our Product: The Capital Magazine – Middle East

Published in print monthly and supported online, Capital Magazine – Middle East has 20,000 circulation base and active subscribers, made up of financial directors, financial controllers, chief financial officers and other top-level financial decision-makers from Middle East companies. We enjoy the “reader-pull” success of being the only 100% requested magazine by such a senior audience - in fact, we remain the ONLY magazine to be requested by this highly-influential group of decision makers in the regional marketplace.

93% of our readers make or influence purchasing decisions for their companies across a wide range of products and services including banking, consultancy, financial Services, IT systems and hardware, and vehicle fleets. In addition to their corporate purchasing power this high-earning audience is a lucrative audience target for lifestyle products and services.

Mission Statement

Yesterday's finance executive focused almost exclusively on control issues and capital raising; today, the CFO is expected to be a strategic business partner with operating units and the closest confidant to the CEO. With responsibility for managing top- and bottom-line growth, ensuring that technology is evaluated and deployed productively, and communicating financial performance and strategy to external stakeholders as well as shareholders, accordingly the CFO's job has changed more than that of any other corporate executive.

Our mission at CAPITAL magazine is to help our readers cope with this transformation. Our task, as we see it, is to provide our readers with

1) solid reporting on the news and trends that most directly affect them;
2) analyses of the accomplishments of finance executives facing complex problems;
3) original research into what their peers as a group think about critical economic issues; and
4) exposure to innovative thinkers who will challenge their assumptions.

Our content ranges well beyond traditional accounting and financial management, and addresses our readers' interest in their careers as well as their concerns as managers. In reporting a story, we ask not just "What happened?" but "What can you learn from this?" We cover their core concerns thoroughly, but also urge them to "think differently."

Our design is intended to be as reader-friendly as possible without compromising the underlying seriousness of the stories. Extensive use of charts, graphs, tables, and callouts helps telegraph the main points. We rely heavily on original illustration and photography to enliven the pages, and to underscore the message that today's finance executives are a far cry from yesterday’s bean counters.

The Value-Added of CAPITAL Magazine

Today's Finance Directors are becoming the pivotal executives for dynamic companies. Increasingly, Finance Director's are the Chief Executive's right hand people, responsible for more than traditional financial management. Finance Directors are also highly proficient in making full use of the new tools and technologies of today and have responsibility for a wide range of high value purchases, from IT systems and software to full scale company communications.

At a time of deep uncertainty, like the present, companies more than ever need top Finance Director's abilities and talents in measuring risks and organizing rapid pay-offs. It is vital that they have first class information from leading commentators and businessmen to assist with strategic decision making. As the most influential and informative review for Finance Directors and senior Accountants in business, CAPITAL MAGAZINE will be highly regarded for its in-depth analysis and searching editorial perspective on a broad range of subjects of critical importance to sound business management.

Media Mix

CAPITAL magazine is the flagship publication of Financial Executives. The magazine provides senior financial executives with financial, business and management news, trends and strategies to help them work better, faster and smarter.

Frequency

12 issues per year in a paper and on-line versions.

Audience

The magazine is read by CFOs, executive and senior VPs of finance, treasurers, controllers and other senior-level positions in organizations - both public and private and non-profit - of all sizes, in all industries, in the GCC countries, North Africa and later on will cover the rest of developing countries.

Content

Articles cover a wide variety of forward-looking strategic business issues from expert sources and peers to help readers shape corporate financial management practices and improve decision-making, productivity and performance.

Articles examine professional, technical and technological practices and developments that affect financial executives' day-to-day responsibilities, as well as long-range issues that reflect the financial executive's increasing involvement in the general management of their companies.

Content aims to provide not only the regional point of view, but, with global expansion continuing, content increasingly highlights practices, developments and individuals from the international scene.

Readers go to CAPITAL magazine as a "tool" for learning about cutting-edge business practices from top business people and thought leaders.

In addition to feature articles, regular and occasional departments include: Business Briefs, Technology Tools, Bookshelf, Financial Reporting, Treasury, Industry Outlook and Resources.

Authors/Sources

The magazine offers a mix of voices, ranging from professional journalists specializing in financial and business subjects to consultants and authors presenting current thinking and opinions, to financial executives themselves, offering thoughts on their own experiences.

Subjects

Accounting, auditing, treasury management, risk management, financing, financial reporting, corporate restructuring, mergers and acquisitions, pension fund management, tax strategies, investment strategy, insurance, e-commerce, competitive strategy, hedging, venture capital, international finance, information technology, strategic planning, performance measurement, employee benefits, medical plans, executive compensation, career strategies, and more.

Critical Success Factors and Unique Features of CAPITAL MAGAZINE

1. The first professional magazine in the region to be published in Arabic and English in two unique issues.
2. The first magazine to represent and publish the contributions of all the market executives in an easy-to-understand and non-academic content.
3. The uniqueness of the regional content to serve the financial professionals within the region and that helps in unifying and standardizing the practices in our region.
4. The first professional magazine to provide content verified and authorized by renowned business professionals in the middle east marketplace instead of traditional country-specific views.
5. The first professional magazine to provide on-line content with easy access and other helping tools.
6. The primary source of best practices and professional techniques available to all financial executives without any need to re-adapting the foreign content which may be not applicable to the Middle East regional needs.